A standard plan is one Autocomplete suggestion. It names one query, one primary country, and a search-volume band. Intro is up to 500 monthly searches. Growth is up to 1,000. Pro is up to 2,000, and it adds a second country, a longer consult, and one editorial mention. Anything wider is custom.
You also get a consult before the work is locked, and a status during the watch window. The status says what the list shows for that query in that country. It does not come with a graph of impressions we cannot see inside Google’s box.
What we need from you
- The legal or trading name, spelled the way it should appear.
- The site, and a page that matches the query.
- The country where buyers are.
- Confirmation that you own the brand, or that you are the agency allowed to represent it.
If the page does not exist yet, the first recommendation is to publish it. A suggestion that points at a homepage with no mention of the category is a weak pair.
What is outside the offer
We do not guarantee the first line, or any line. Google does not sell these placements, and a contract that pretends otherwise is a contract we will not sign.
We do not impersonate another company, plant a false association, or invent reviews. Removal of a misleading suggestion is available as its own brief, and it is slower. It is not an overnight switch.
We also do not keep billing a keyword that shows no honest path. If the query is a poor fit, we say so before the first invoice. If movement stalls inside the agreed window, we retarget once or we pause, and that choice is written down rather than implied.
How to read a quote
A quote should name the query, the country, the volume band, the monthly fee in USD, and the notice period. If those lines are missing, ask for them. The rest of the conversation is detail. Those lines are the product.