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Notes on the list before the results.
Short explanations of how Autocomplete behaves, which queries are worth paying for, and what a placement never includes.
How Google Autocomplete decides what to suggest
Predictions, country, and why a brand name appears beside a category only when the association is already public.
Category queries are where unknown brands get found
Branded searches find people who already know you. The commercial opportunity is the phrase they type before that.
What a placement includes, and what it never will
One query, a country, a consult, and a status. Not a guaranteed rank, and not a license to impersonate someone else.